A number of tourism organisations are available to assist existing and potential tourism businesses. 

ITOC (Inbound Tour Operators Council)

Ministry of Tourism

Qualmark

Tourism Industry Association New Zealand (TIANZ)

Tourism New Zealand

ITOC (Inbound Tour Operators Council)

The Inbound Tour Operators Council of New Zealand is a Trade Association representing the New Zealand inbound tourism industry.

ITOC's mission statement is clearly focused on inbound tourism and ITOC is well placed to play a key role within the New Zealand tourism industry.

Its membership includes Inbound Tour Operators (Full Members) and their suppliers (Allied Members).

ITOC has represented the interests of inbound tourism for over thirty years, and today its Full and Allied members collectively handle most of New Zealand's holiday visitor arrivals.

ITOC plays a vital and supportive role in the expansion of New Zealand tourism at the 'sharp end' of our overseas marketing.

Ministry of Tourism

The Ministry of Tourism works to maximise the benefits to New Zealand from the sustainable development of the tourism industry.

The Ministry of Tourism provides tourism policy advice to the Minister of Tourism, work with other government departments on key tourism policy issues and provide tourism research and statistics. 

Its work includes advising on and evaluating Government investments in tourism, administering the Tourism Facilities Grants Programme and assisting with major events.

The Ministry of Tourism does not have a direct role in marketing New Zealand. Tourism New Zealand works with Regional Tourism Organisations and individual tourism businesses to market New Zealand as a visitor destination.

Qualmark

Qualmark is New Zealand tourism's official quality agency. It is a government - private sector partnership between Tourism New Zealand and New Zealand Automobile Association. Qualmark licenses professional and trustworthy New Zealand tourism businesses to use the Qualmark® - tourism's official quality mark - to help international and domestic travellers select places to stay, things to do and ways to get around.
 
Qualmark's core activities are based around determining the eligibility of businesses to enter the licensing system by way of assessment; promoting and working with Qualmark® licensees; and working closely with other organisations and sectors within the tourism industry.

Qualmark's promotional activities include brand awareness advertising and public relations work, operation of this web site, liaison with publishers like AA Guides and Jasons, and involvement in many Tourism New Zealand promotional activities.

Groups with whom Qualmark works closely include Tourism New Zealand, New Zealand Automobile Association, Tourism Industry Association of New Zealand, Inbound Tour Operators Council, as well as many sector groups (eg Motel Association of New Zealand) and leading chains and marketing groups (eg YHA Hostels, Top 10 Holiday Parks). 

Tourism Industry Association New Zealand

The Tourism Industry Association New Zealand (TIANZ) is the largest representative body of tourism operators in New Zealand. It is a membership-based and private sector trade organisation with more than 2000 members – from small operators through to large companies – who collectively make up 85 per cent of the country’s tourism turnover.

TIANZ has four main areas of activity:

• Advocacy and policy – TIANZ champions the interests of our members with government and other decision-makers. It builds partnerships between the industry and government. This is TIANZ’s main job, being the voice of the industry.
• Events – The events TIANZ runs provide invaluable business and networking opportunities for our members. They are significant events in the industry calendar.
• Industry development – TIANZ provides information and tools to help our members run successful businesses.
• Working with other organisations – TIANZ works and maintain relations with all parties involved in the tourism industry, including government departments and ministries, local government bodies and any group or association involved in the tourism industry in New Zealand.

Tourism New Zealand

Tourism New Zealand was the international marketing agency responsible for marketing destination New Zealand offshore and is responsible for ensuring New Zealand remains attractive internationally as a visitor destination.

The major tool in this undertaking is Tourism New Zealand's award-winning 100% Pure New Zealand Campaign with the core message of showcasing the beauty and uniqueness of New Zealand's landscapes, culture and people.

The website www.newzealand.com aims to be an important part of any potential visitor’s travel decision making and planning. The website lists more than 6,000 accommodation, transport, activities and visitor attractions. Special features on current events and activities are continually updated, as well as travel journals, 40 driving routes combining New Zealand highlights and activities and a full listing of all visitor information centres.

Trade training organised by Tourism New Zealand gives New Zealand operators the chance come face to face with front liners and wholesalers in key tourism markets. Training is coordinated by Tourism New Zealand staff and includes destination and product education, familiarisation trips to New Zealand, public relations activities aimed at travel trade audiences, and also responds to travel trade enquiries.

A number of trade training tools have also been developed to assist travel trade in selling New Zealand including the online training modules which assist offshore agents in getting the most up to date information on products and developments within New Zealand.